Adobe’s John Nack showed off a new tool at Adobe’s MAX 2010 conference this week which allows developers to convert Flash projects into a combination of HTML5 and non-Flash based code. There has been no official word if the tool will become part of the next Adobe publishing suite or toolset, but is this the end of Flash? It does appear that Adobe are turning to non-Flash based code for devices that cannot support Flash (such as Apple iPhone, iPad and iPod touch).
Are you surprised? Don’t be. As I’ve written many times, Adobe lives or dies by its ability to help customers solve real problems. That means putting pragmatism ahead of ideology.
Flash is great for a lot of things, and this week’s demos showed it’s only improving. It’s not the only game in town, however, and Adobe makes its money selling tools, not giving away players. Let’s help people target whatever media they need, as efficiently as possible.